As an attorney, you can join a law firm or start your own. Both have their benefits. Maybe you want to have autonomy. If so, then starting your own firm makes sense. However, signing on with an established one might also appeal.

Either way, you need clients if you’re going to stay solvent. That means marketing your legal services.

You can do that in many ways, but you should probably at least consider online marketing and SEO. You can hire a permanent employee who can handle your various SEO task, or perhaps you might engage a freelancer.

If you have a larger law firm, you might need to contact an SEO agency instead. You’ll often find that the best SEO companies for lawyers share some particular qualities.

In this article, we’ll talk about the qualities you’ll want to see from an SEO agency or company that can help your law firm attract more clients and improve its visibility.

What Does SEO Mean?

First, let’s describe the term “SEO” so you know what we mean. SEO means search engine optimization. You probably already know that when someone mentions search engines, they mean algorithms like Google or Bing.

You can use search engines free of charge. Google dominates this market. Some people prefer Bing for B2B interactions, but most people Google something if they need information.

Search engine optimization means that you’re improving your website so that more people visit it and interact with it. However, you also have some online SEO elements that don’t directly involve your website.

Though some business owners don’t know the first thing about SEO, that doesn’t mean they don’t need it. As a company owner or CEO, you should at least know about some fundamental SEO basics.

Why Do Lawyers Need SEO?

Lawyers definitely need SEO for their websites. The right SEO elements will drive more traffic your way. If you’re new to the industry, then that’s going to potentially help you a great deal.

Even if you operate a well-established law firm, though, you still need SEO both on your site and elsewhere online. Maybe you can’t attract as many clients as you’d like. Perhaps you don’t have the best industry reputation, and you must take steps to improve it.

That’s when you will want to hire someone who can help with your SEO. Again, it’s possible you might hire a fulltime SEO specialist if you have enough money in your payroll at the moment to do that. If you don’t feel like that’s the best option, you will want to locate and hire an SEO freelancer or agency.

Now, let’s talk about how you can feel confident that you have found the right SEO specialist or company to help you.

You Want an SEO Company That Can Operate Within Your Budget

SEO companies cost money, like virtually any other service. You must find one that can operate within your budget restraints.

In that respect, hiring an SEO company equates to hiring a plumber, or a roofer, or an electrician. You probably only have a certain amount of money to spend. You can’t go over that budget, so you need to locate a company that finds this amount acceptable.

You can shop around to see what prices, services, and packages some of the candidates have. Maybe you know someone who already has an SEO company working for them. If they give you a recommendation, then you can research this company to see if their pricing plans match your budget.

You Want a Company That Guarantees a Certain Amount of Engagement

SEO often means driving new customers to your website. You need that engagement. More site visitors typically mean more conversions. Conversions, in marketing parlance, mean individuals who visit your website and then purchase your products or utilize your services.

It’s hard to find an SEO company that can promise you a certain number of conversions. That’s unrealistic, since you never know whether someone might convert when they visit your site.

However, you should still find an SEO agency that can guarantee a particular number of new site visitors. That number, unique site visitors, often equates to new customers. The more site visitors you have, the more likely you will get at least a few conversions. It becomes a numbers game.

If an SEO agency guarantees a number of new site visitors per day, week, or month that sounds good to you, then you can hire them with a lot more confidence.

You Want an SEO Company That Keeps Up with the Latest Trends

You should also understand that SEO changes as time passes.. The industry-recognized best practices from ten years ago won’t resemble the ones you’ll see today.

SEO agencies should know that, and they should stay on top of industry trends. For instance, an SEO agency should know to modify your law firm’s Google listing if it has some incorrect information. They should know to add some professional-quality photos and videos to your website if you only have generic stock images at the moment.

An SEO agency might improve a law website’s copy to make it more engaging. They might add industry and location-specific keywords to that copy. They may add a company blog or social media buttons on the landing page if they feel that will help with engagement numbers.

Lawyers who try to improve their websites and off-site SEO without an individual or agency that has relevant, timely advice for them will often struggle to do that. SEO is such a complex, multifaceted industry. It’s constantly changing, and sometimes individuals or companies that make it their specialty must change strategies if what they’ve tried so far doesn’t work.

Law firms need to keep that in mind. If they ignore SEO, then they will probably fall behind. In such a competitive industry, that can spell disaster. By partnering with the right SEO company, a law firm can completely reverse its fortunes.

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Written by RGB Web Tech

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